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Book 1 - 139 of 139 Row Call Number Heading 1 658.82 G454T 2000 222 ways to promote your small business on a budget / Ron E. Gielgun 2 658.8 K87F 2001 A framework for marketing management / Philip Kotler 3 658.8 P478P 1994 A preface to marketing management / J. Paul Pater, Janes H. Donnelly 4 658.8 P478P 2011 A preface to marketing management / J. Paul Peter, James H. Donnelly 5 658.802 U72A 1991 Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Sta 6 658.82 T276A 1998 Advertising and sales promotion strategy / Gerard J. Tellis 7 658.82 S556A 2003 Advertising promotion : supplemental aspects of integrated marketing communications / Terence A 8 658.82 S556A 2000 Advertising promotion : supplemental aspects of integrated marketing communications/ Terence A. 9 153.85 F775A 1992 Agreed! making management communication persuasive : a guide to obtaining agreement and getting 10 658.802 D996A 1991 An analytic approach to marketing decisions / Robert F. Dyer, Ernest H. Forman 11 CD 658.8 P455B 2005 Basic marketing : a global-managerial approach, 15/e [CD-ROM] / William D. Derreault, E. Jerome 12 CD 658.8 P455B 1999 Basic marketing : a global-managerial approach [CD-ROM] / E. Jerome Mccarthy, William D. Perre 13 658.8 P455B 2005 Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy 14 658.8 P455B 1999 Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy 1999 15 658.8 P455B 2011 Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cann 16 658.8 P455B 2014 Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cann 17 658.8068 D228B 2000 Basic marketing management / Douglas J. Darymple, Leonard J. Parsons 18 658.8 Z72B 2018 Business to business marketing management / Alan Zimmerman, 19 658.8342 H849B 1994 Buyer bhavior in marketing strategy / John A. Howard 20 658.802 H784C 1993 Competitive positioning : the key to marketing strategy / Graham J. Hooley, John Saunders 21 658.812 C44C 1993 Customer-focused marketing : actions for delvering greater internal and external customer satisf 22 658.8 K87E 2023 Entrepreneurial marketing : beyond professional marketing/ Philip Kotler...[et al.] 23 658.8 L823E 2001 Entrepreneurial marketing : lessons from Wharton's Pioneering MBA course / Leonard M. Lodish, H 24 658.8 L218E 2009 Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel 25 658.8 B3 1987 Essentials of media planning : a marketing viewpoint / Arnold M. Barban 26 658.84 G478G 2004 Global marketing : an interactive approach / Kate Gillespie, Jean-Pierre Jeannet, H. David Henn 27 658.848 K26G 2002 Global marketing management / Warren J. Keegan 28 658.848 C998G 1996 Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen 29 658.848 K26G 2015 Global marketing / Warren J. Keegan, Mark C. Green 30 658.8 R327I 1991 Industrial marketing : analysis, planning and control / Robert R. Reeder, Edward G. Brierty, Be 31 Journal 650 International Journal of Market Research 32 658.8 F812I 1999 Introduction to marketing / John Frain 33 Journal 650 Journal of marketing communications 34 658.8 K87K 1999 Kotler on marketing : how to create, win and dominate markets / Philip Kotler 35 658.8 H661M 1995 Management information for marketing and sales 36 658.812 G151M 1994 Managing customer value : creating quality and service that customers can see / Bradley T. Gale 37 658.812 B329M 1999 Managing service marketing : text and reading / John E. G. Bateson, K. Douglas Hoffman 38 658.8 M35 1993 Managing the internal market / Ian Tilley 1993 39 658.8 B561M 1997 Market-based management : strategies for growing customer value and profitability / Roger J. Be 40 658.812 W379M 1994 Market-driven management : using the new marketing concept to create a customer-oriented company 41 CD 658.8 A735M 2003 Marketing : an introduction [CD-ROM] / Gary Armstrong, Philip Kotler 42 658.8 A735M 2007 Marketing : an introduction / Gary Armstrong, Philip Kotler 43 658.8 A735M 2003 Marketing : an introduction / Gary Armstrong, Philip Kotler 44 658.7 F665M 2018 Marketing and supply chain management : a systemic approach / Dimitris Folinas, Thomas Fotiadis 45 658.8 H699M 2003 Marketing : best practices / K. Douglas Hoffman...[et al.] 46 658.84 B516M 1996 Marketing channels / Barry Berman 47 658.8 D543M 1994 Marketing : concepts and strategies / Saliy Dibb...[et al.] 48 658.8 B783M 1995 Marketing / Courtland L. Bovee, Micahel J. Houston, John V. Thill 49 658.804 K87M 1996 Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens 50 658.8 S571M 1996 Marketing : foundations and applications / Carolyn F. Siegel 51 658.802 S367M 1992 Marketing intelligence : discover what your customers really want and what your competitors are 52 658.8 B972M 2002 Marketing / James L. Burrow 53 658.80094 N838M 1994 Marketing management : a European perspective / Susan Norgan 54 658.8 B789 1995 Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Or 55 658.8 M959M 2013 Marketing management : a strategic decision - making approach / John W. Mullins, Orville C. Wal 56 658.8 M959M 2010 Marketing management : a strategic decision - making approach / John W. Mullins, Orville C. Wal 57 658.8 M959M 2008 Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walke 58 658.8 M959M 2008 Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walke 59 658.80095 K87M 2018 Marketing management : an Asian perspective / Philip Kotler...[et al.] 60 658.80095 K87M 2009 Marketing management : an Asian perspective / Philip Kotler...[et al.] 61 658.80095 K87M 2006 Marketing management : an Asian perspective / Philip Kotler...[et al.] 62 658.8 D754M 1994 Marketing management and strategy / Peter Doyle 63 658.8 D754M 2006 Marketing management and strategy / Peter Doyle, Philip Stern 64 658.802 W424M 2001 Marketing management : cases for creative problem solving / Laurence Martin Weinstein, Madan An 65 658.8 C898M 1989 Marketing management / David W. Cravens, Gerald E. Hills, Robert B. Woodru 66 658.8 I11M 2022 Marketing management / Dawn Iacobucci 67 658.8 M368M 2010 Marketing management / Greg W. Marshall, Mark W. Johnston 68 658.80095 I11M 2015 Marketing management in Asia / Dawn Iacobucci, Randall E. Shannon, Nicholas Grigoriou 69 658.8 P478M 2007 Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly 70 658.8 P478M 1995 Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly 71 658.8 P478M 2009 Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr 72 658.8 L244M 1993 Marketing management / Lancaster, Geoff, Lester Massingham 73 658.8 D554M 1997 Marketing management / Peter R. Dickson 74 658.8 D554M 1994 Marketing management / Peter R. Dickson 75 658.8 K87M 2000 Marketing management / Philip Kotler 76 658.8 K87M 2016 Marketing management / Philip Kotler, Kevin Lane Keller 77 658.8 K87M 2006 Marketing management / Philip Kotler, Kevin Lane Keller 78 658.8 K87M 2009 Marketing management / Philip Kotler, Kevin Lane Keller 79 658.8 K87M 2012 Marketing management / Philip Kotler, Kevin Lane Keller 80 658.8 B818M 1995 Marketing management : providing, communicating and delivering value / Frank Bradley 81 658.8 W767M 2007 Marketing management / Russell S. Winer 82 658.8 G962M 1994 Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul 83 658.8 G962M 1991 Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul 84 658.8 G962M 1997 Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. 85 658.8 F383M 2011 Marketing management strategies / O. C. Ferrell, Michael D. Hartline 86 658.8 D151M 1986 Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons 87 658.8 D151M 1995 Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons, 88 658.8 D659M 2002 Marketing management : text and cases / Robert J. Dolan 2002 89 P 658.8 K87M 2002 Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain 90 658.8 F735M 2000 Marketing on a tight budget : in action guide to low-cost business growth / Patrick Forsyth 91 658.8 W952M 1999 Marketing : origins, concepts, environment / Ray Wright 92 658.8 J25M 1990 Marketing planning and strategy / Subhash C. Jain 93 658.83 K55M 1996 Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor 94 658.8 G191M 2005 Marketing revolution : the radical new approach to transforming the business, the brand and the 95 658.802 W182M 2008 Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins 96 658.802 S357M 1998 Marketing strategy : customerts and competition / Steven P. Schnaars 97 658.8 F383M 2008 Marketing strategy / O.C. Ferrell, Michael D. Hartline 98 658.802 W182M 1996 Marketing strategy : planning and implementation / Orville C. Walker, Harper W. Boyd, Jean-Clau 99 658.802 W182M 1992 Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Je 100 658.82 R658M 1993 Marketing toolkit : a do-it-yourself guide to geting your advertising, sales promotion and direc 101 658.800285467 R221M 2001 Max-e-marketing in the net future : the seven imperatives for outsmarting the competition in the 102 658.8 S649M 1994 Meeting customer needs / Ian Smith 103 658.83 F299M 2013 Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, 104 658.8 S471P 1995 Principles of marketing : a global perspective / Richard J. Semenik 105 658.8 L218P 1994 Principles of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel 106 658.5 L523P 1997 Product management / Donald R. Lehmann, Rousell S. Winer 107 658.5 L523P 2005 Product management / Donald R. Lehmann, Russell S. Winer 108 658.5 L523P 2002 Product management / Donald R. Lehmann, Russell S. Winer 109 Production and marketing [video cassette] 110 658.82 E57P 1994 Promotional strategy : managing the marketing communications process / James F. Engel, Martin R 111 658.82 E57P 1989 Promotional strategy : managing the marketing communications process / James F. Engel, Martin R 112 658.8 C555R 1994 Relationship marketing : bringing quality, customer service and marketing together / Martin Chr 113 658.81 D252S 1991 Selling to the giants : how to become a key supplier to large corporations / Jeff Davidson 114 658.8 L911S 2007 Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, 115 Journal 650 Services marketing quarterly 116 Journal 650 SMM Sales & marketing management 117 658.4012 S143S 2010 Strategic management fundamentals / Caron H. St. John, Jeffrey S. Harrison 118 658.802 S8 1991 Strategic marke management / 1991 119 658.802 A111S 1995 Strategic market management / David A. Aaker 120 658.802 A111S 2008 Strategic market management / David A. Aaker 121 658.802 C898S 2000 Strategic marketing / David W. Cravens 122 658.802 C898S 1997 Strategic marketing / David W. Cravens 123 658.802 C898S 2003 Strategic marketing / David W. Cravens, Nigel F. Piercy 124 658.802 S898 1990 Strategic marketing management / Robert J. Dolan, editor 125 CD 658.802 R325S 2007 Strategic marketing planning [CD-ROM] / Reed, Peter 126 658.802 R325S 2007 Strategic marketing planning / Reed, Peter 127 658.802 J25S 2009 Strategic marketing / Subhash C. Jain, George T. Haley 128 P 658.8 K87T 2004 Ten deadly marketing sins : signs and solutions / Philip Kotler 129 658.8 F792D 2004 The dollarization discipline : how smart companies create customer value...and profit from it /\ 130 The great marketing wars [video cassette] 131 658.8 M945M 1993 C1 The management and marketing of services 0-7506-0789-0 132 658.8 M345 2003 The marketing book / Michael J. Baker, editor 133 658.8 M476M 1993 The marketing challenge / Laura Mazur, Annik Hogg 134 658.8 M47 1995 The marketing paradigm : a guide for general managers 0-538-84494-9 135 R 658 S822W 1979 V2 The world of business [steinhoff, dan] 136 658.8 C827T 1993 TQM for sales and marketing management / James W. Cortada 137 658.8 W237U 1994 Upside-down marketing : turning your ex-customers into your best customers / George R. Walther 138 VCD 00875 M 2009 ผ1-3 Value creation for brand building [VCD] 139 บทความ Viral Marketing กับธุรกิจ SMEs

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