| Accession No. | M0078359 |
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| ISBN | 0-471-65950-9 |
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| Call Number | 658.8 F792D 2004 |
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| Author | Fox, Jeffrey J  (5) |
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| Title | The dollarization discipline : how smart companies create customer value...and profit from it / Jeffrey J. Fox, Richard C. Gregory |
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| Imprint | Hoboken, NJ : Wiley, 2004 |
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| Physical | ix, 262 p : ill |
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| Subject | Consumer satisfaction -- Evaluation  (2) |
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| | Marketing -- Management (139) |
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| | Sales management (43) |
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| | Value added (3) |
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| สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Gregory, Richard C |
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| Price | 720 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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