| Accession No. | M0002444 |
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| ISBN | 0256136920 |
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| Call Number | 658.802 W182M 1996 |
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| Author | Walker, Orville C  (9) |
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| Title | Marketing strategy : planning and implementation / Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche |
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| Edition | 2nd ed |
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| Imprint | Chicago : Irwin, 1996 |
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| Physical | xxiv, 392 p : ill |
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| Series | Irwin series in marketing |
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| Subject | Marketing -- Management  (139) |
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| สาขาวิชา | International Program -- Business Management (4370) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Faculty of Business Adminstration -- Marketing (279) |
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| Added Entry | Larreche, Jean-Claude (2) |
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| | Boyd, Harper W (5) |
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| Price | 1,008 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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