| Accession No. | M0021531 |
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| ISBN | 0030106494 |
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| Call Number | 658.848 C998G 1996 |
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| Author | Czinkota, Michael R  (20) |
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| Title | Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen |
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| Imprint | Fort Worth: Dryden Press, 1996 |
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| Physical | xxv, 648 p : ill |
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| Series | The Dryden Press series in marketing |
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| Subject | Export marketing -- Management  (35) |
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| | Marketing (271) |
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| | Marketing -- Management (139) |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | Graduate School (2731) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Ronkainen, Ilkka A (18) |
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| Group | General |
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| | 667 |
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| Location |  Central Library - 2nd floor | |
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