| Accession No. | M0025319 c1 |
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| | M0025320 c2 |
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| ISBN | 007049097x |
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| Call Number | 658.8 G962M 1997 |
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| Author | Guiltinan, Joseph P  (3) |
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| Title | Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden |
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| Edition | 6th ed |
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| Imprint | New York : Mcgraw-Hill, 1997 |
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| Physical | xvi, 463 p : ill |
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| Subject | Marketing  (271) |
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| | Marketing -- Management (139) |
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| | Strategic planning (264) |
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| สาขาวิชา | International Program -- Business Management (4370) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Faculty of Business Adminstration -- Marketing (279) |
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| Added Entry | Paul, Gordon W (3) |
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| | Madden, Thomas J (3) |
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| Price | 743 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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