| Accession No. | M0010441 |
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| ISBN | 0256082049 |
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| Call Number | 658.82 E57P 1994 |
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| Author | Engel, James F  (7) |
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| Title | Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C.Kinnear |
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| Edition | 8th ed |
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| Imprint | Burr Ridge, IL : Irwin, 1994 |
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| Physical | xv, 624 p : ill |
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| Subject | Advertising  (92) |
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| | Marketing (271) |
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| | Marketing -- Management (139) |
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| | Sales promotion (38) |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | Graduate School (2731) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Warshaw, Martin R (2) |
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| | Kinnear, Thomas C (7) |
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| Price | 576 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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| ITEM NUMBER | LOCATION | ITEM CLASS | STATUS | CALL NUMBER | COMPONENTS
|
| M0010441 |
สำนักหอสมุด |
General |
Available |
658.82 E57P 1994 |
|
|
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