| Accession No. | M0108483 |
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| ISBN | 9780071263917 |
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| Call Number | 658.802 W182M 2008 |
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| Author | Walker, Orville C  (9) |
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| Title | Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins |
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| Edition | 6th ed |
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| Imprint | Boston : McGraw-Hill : Irwin, 2008 |
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| Physical | xx, 346 p : ill |
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| Subject | Marketing -- Management  (139) |
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| สาขาวิชา | Faculty of Business Administration -- Marketing (257) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Doctor of Philosophy in Management (863) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Mullins, John W (5) |
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| URL Object | ตัวอย่างหน้าปก  |
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| Price | 771 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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