Accession No. | M0056110 c1 |
| M0056111 c2 |
| M0056112 c3 |
| M0056113 c4 |
ISBN | 1861525265 |
Call Number | 658.8 W952M 1999 |
Author | Wright, Ray |
Title | Marketing : origins, concepts, environment / Ray Wright |
Imprint | Australia : Business Press : Thomson Learning, 1999 |
Physical | vii, 358 p : ill |
Subject | Consumer behavior (69) |
| Marketing (271) |
| Marketing -- Management (139) |
| Marketing -- Planning (16) |
| Marketing research (92) |
| Promotions (16) |
สาขาวิชา | Faculty of Business Adminstration (540) |
| Graduate School -- Master of Business Administration (3989) |
| International Program -- Business Management (4370) |
Price | 605 |
Group | General |
Location | Central Library - 2nd floor | |