| Accession No. | M0021514 c1 |
|---|
| | M0021515 c2 |
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| | M0024170 c3 |
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| | M0024171 c4 |
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| | M0024172 c5 |
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| ISBN | 0256214395 |
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| Call Number | 658.5 L523P 1997 |
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| Author | Lehmann, Donald R  (4) |
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| Title | Product management / Donald R. Lehmann, Rousell S. Winer |
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| Edition | 2nd ed |
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| Imprint | New York: Irwin : McGraw-Hill, 1997 |
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| Physical | xix, 460, I1-I14 p : ill. |
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| Subject | Marketing -- Management  (139) |
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| | New products (26) |
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| | Product management (45) |
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| สาขาวิชา | Faculty of Business Administration -- Industrial Management (116) |
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| | Faculty of Business Administration -- Marketing (257) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Winer, Russell S (6) |
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| Price | 763 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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