| Accession No. | M0108492 c1 |
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| | M0111333 c2 |
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| ISBN | 9780071274517 |
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| Call Number | 658.8 M959M 2008 |
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| Author | Mullins, John W  (5) |
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| Title | Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr |
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| Edition | 6th ed |
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| Imprint | Boston : McGraw-Hill, 2008 |
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| Physical | xxii, 533 p : ill |
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| Subject | Marketing -- Management  (139) |
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| สาขาวิชา | Faculty of Business Administration -- Marketing (257) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Doctor of Philosophy in Management (863) |
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| | International Program -- Business Management (4370) |
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| | ห้องสมุดมารวย@SIAM UNIVERSITY -- Business Admin & Mgnt (137) |
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| Added Entry | Walker, Orville C (9) |
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| | Boyd, Harper W (5) |
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| URL Object | ตัวอย่างหน้าปก  |
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| Price | 771 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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| | ห้องสมุดมารวย@SIAM UNIVERSITY - Business Admin & Mgnt | |
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