| Accession No. | M0002419 c1 |
|---|
| | M0021547 c3 |
|---|
| | M0004799 c2 |
|---|
| ISBN | 013858267x |
|---|
| Call Number | 658.804 K87M 1996 |
|---|
| Author | Kotler, Philip  (73) |
|---|
| Title | Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens |
|---|
| Imprint | Upper Saddle River, NJ : Prentice Hall, 1996 |
|---|
| Physical | xv, 704 p : ill |
|---|
| Subject | Hospitality industry -- Marketing  (23) |
|---|
| | Marketing (271) |
|---|
| | Marketing -- Management (139) |
|---|
| | Tourist trade -- Marketing (20) |
|---|
| สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
|---|
| | Faculty of Liberal Arts -- Hotel Studies and Tourism (1424) |
|---|
| | International Program -- Hotel and Tourism Management (1288) |
|---|
| Added Entry | Bowen, John (2) |
|---|
| | Makens, James (3) |
|---|
| Price | 750 |
|---|
| Group | General |
|---|
| Location |  Central Library - 2nd floor | |
|---|
ไทย
