| Accession No. | M0148141 |
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| ISBN | 9781133191025 |
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| Call Number | 658.83 F299M 2013 |
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| Author | Feinberg, Fred M |
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| Title | Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor |
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| Edition | 2nd ed |
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| Imprint | Mason, OH : South-Western, Cengage Learning, 2013 |
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| Physical | xxx, 689 p : ill |
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| Subject | Marketing research  (92) |
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| | Marketing -- Management (139) |
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| สาขาวิชา | Faculty of Communication Arts -- Advertising (2) |
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| | Faculty of Business Administration (3201) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Doctor of Philosophy in Management (863) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Kinnear, Thomas C  (7) |
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| | Taylor, James R (2) |
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| URL Object |  ตัวอย่างหน้าปก |
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| Price | 960 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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