| Accession No. | M0007594 |
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| | M0110730 c2 |
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| ISBN | 0256137277 |
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| Call Number | 658.8 P478M 1995 |
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| Author | Peter, J. Paul  (13) |
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| Title | Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly |
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| Edition | 4th ed |
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| Imprint | Chicago : Irwin, 1995 |
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| Physical | xiii, 864 p : ill |
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| Subject | Marketing  (271) |
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| | Marketing -- Management (139) |
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| | Marketing -- Management -- Case studies (15) |
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| | Strategic planning (264) |
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| | Graduate School -- Master of Business Administration (3989) |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | Graduate School (2731) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Donnelly, James H (8) |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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| | ห้องสมุดมารวย@SIAM UNIVERSITY - Business Admin & Mgnt | |
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