| Accession No. | M0074372 c1 |
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| | M0074373 c2 |
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| | M0074374 c3 |
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| ISBN | 0030349990 |
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| Call Number | 658.8 H699M 2003 |
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| Author | Hoffman, K. Douglas  (3) |
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| Title | Marketing : best practices / K. Douglas Hoffman...[et al.] |
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| Edition | 2nd ed |
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| Imprint | Australia : Thomson : South-Western, 2003 |
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| Physical | xxii, 647 p : ill |
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| Subject | Business  (109) |
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| | Consumer behavior (69) |
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| | Marketing (271) |
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| | Marketing -- Case studies (11) |
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| | Marketing -- Management (139) |
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| | Marketing -- Planning (16) |
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| | Product management (45) |
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| | Electronic commerce (73) |
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| สาขาวิชา | Graduate School -- Master of Business Administration (3989) |
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| | Faculty of Business Adminstration -- Marketing (279) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | International Program -- Business Management (4370) |
|---|
| URL Object |  ตัวอย่างหน้าปก |
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| Price | 853 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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