| Accession No. | M0043916 |
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| ISBN | 0070680477 |
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| Call Number | 658.8 W237U 1994 |
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| Author | Walther, George R |
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| Title | Upside-down marketing : turning your ex-customers into your best customers / George R. Walther |
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| Imprint | New York McGraw-Hill |
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| Physical | xix, 209 p |
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| Subject | Customer relations -- Management  (14) |
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| | Marketing -- Management (139) |
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| | Sales management (43) |
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| สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
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| | International Program -- Business Management (4370) |
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| | Graduate School -- Master of Business Administration (3989) |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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