| Accession No. | M0087603 c1 |
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| | M0087604 c2 |
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| ISBN | 0071238328 |
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| Call Number | 658.5 L523P 2005 |
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| Author | Lehmann, Donald R  (4) |
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| Title | Product management / Donald R. Lehmann, Russell S. Winer |
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| Edition | 4th ed |
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| Imprint | Boston : McGraw-Hill, 2005 |
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| Physical | xvi, 494 p : ill |
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| Series | The McGraw-Hill/Irwin series in marketing |
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| Subject | Marketing -- Management  (139) |
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| | New products (26) |
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| | Product management (45) |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | Faculty of Business Administration -- Marketing (257) |
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| | Faculty of Engineering -- Printing Engineering (60) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Doctor of Philosophy in Management (863) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Winer, Russell S (6) |
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| Price | 515 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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