Accession No. | M0022775 |
ISBN | 0471595764 |
Call Number | 658.812 W379M 1994 |
Author | Webster, Frederick E (2) |
Title | Market-driven management : using the new marketing concept to create a customer-oriented company / Frederick E. Webster, Jr |
Imprint | New York : Wiley, 1994 |
Physical | xiv, 319 p : ill |
Series | The portable MBA series |
Subject | Consumer satisfaction (20) |
| Marketing -- Management (139) |
สาขาวิชา | Faculty of Business Administration -- Marketing (257) |
| Graduate School -- Master of Business Administration (3989) |
| International Program -- Business Management (4370) |
Price | 943 |
Group | General |
Location | Central Library - 2nd floor | |