| Accession No. | M0007676 |
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| ISBN | 0471010987 |
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| Call Number | 658.8 D151M 1986 |
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| Author | Dalrymple, Douglas J  (6) |
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| Title | Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons |
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| Imprint | New York : Wiley, 1986 |
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| Physical | xiii, 925 p : ill |
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| Series | Wiley series in management |
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| Subject | Marketing -- Management  (139) |
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| | Marketing -- Management -- Case studies (15) |
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| | Strategic planning (264) |
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| | Strategic planning -- Case studies (54) |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Parsons, Leonard J (4) |
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| Price | 345 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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