| Row | Call Number | Heading |
|---|
| 1 |
658.802 L523A 1994 |
 Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer |
| 2 |
658.8 P455A 2000 |
Applications in basic marketing : clippings from the popular business press / William D. Perrea |
| 3 |
658.802 P254A 2000 |
Auditing markets, products and marketing plans / David Parmerlee ; American Marketing Associati |
| 4 |
658.800285467 O18B 2000 |
B2B.com : cashing-in on the business-to-business e-commerce bonanza / Brian O'Connell |
| 5 |
658.800285467 C973B 2001 |
B2B how to build a profitable E-commerce strategy / Michael J. Cunningham |
| 6 |
658.8 P455B 1999 |
Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy 1999 |
| 7 |
658.8068 D228B 2000 |
Basic marketing management / Douglas J. Darymple, Leonard J. Parsons |
| 8 |
658.83 C563B 2004 |
Basic marketing research / Gilbert A. Churchill, Jr., Tom J. Brown |
| 9 |
658.83 B967B 2006 |
Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush |
| 10 |
CD 658.83 B967B 2006 |
Basic marketing research : using Microsoft Excel data analysis [CD-ROM] / Alvin C. Burns, Ronal |
| 11 |
658.802 K49B 2015 |
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant |
| 12 |
658.802 K49B 2005 |
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant |
| 13 |
658.827 D141B 2001 |
Brand warfare : 10 rules for building the killer brand / David F. D'Alessandro |
| 14 |
658.827095 T288B 2000 |
Branding in Asia : the creation, development and management of Asian brands for the global marke |
| 15 |
658.8270285 B818 2001 |
Branding@thedigitalage / Interbrand ; Herbert Meyers, Richard Gerstman, editor |
| 16 |
658.8 B828 2000 |
Breaking compromises : opportunities for action in consumer markets from the Boston consulting g |
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