| Accession No. | M0042841 |
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| ISBN | 007116975x |
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| Call Number | 658.8 P455A 2000 |
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| Author | Perreault, William D  (12) |
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| Title | Applications in basic marketing : clippings from the popular business press / William D. Perreault, E. , Jerome McCarthy |
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| Imprint | Boston : Irwin : McGraw-Hill, 2000 |
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| Physical | ix, 227 p : ill |
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| Subject | Marketing  (271) |
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| | Marketing -- Planning (16) |
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| สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Master of Business Administration (3989) |
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| Added Entry | McCarthy, E. Jerome (13) |
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| Price | 235 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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