| Accession No. | M0093839 |
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| ISBN | 1591396190 |
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| Call Number | 658.802 K49B 2005 |
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| Author | Kim, W. Chan  (2) |
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| Title | Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne |
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| Imprint | Boston, MA : Harvard Business School Press, 2005 |
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| Physical | xv, 240 p : ill |
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| Subject | New products  (26) |
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| | Market segmentation (5) |
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| สาขาวิชา | Faculty of Engineering (2738) |
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| | International Program -- Business Management (4370) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Faculty of Business Adminstration -- Marketing (279) |
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| Added Entry | Mauborgne, Renee (2) |
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| Price | 1,160 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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| ITEM NUMBER | LOCATION | ITEM CLASS | STATUS | CALL NUMBER | COMPONENTS
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| M0093839 |
สำนักหอสมุด |
General |
Available |
658.802 K49B 2005 |
|
|
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