| Accession No. | M0084141 c1 |
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| | M0084142 c2 |
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| ISBN | 0072380233 |
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| Call Number | 658.8 P455B 1999 |
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| Author | Perreault, William D  (12) |
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| Title | Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy 1999 |
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| Edition | 13th ed |
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| Imprint | Boston : McGraw-Hill, 1999 |
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| Physical | xxiv, 791, I1-I32, G1-G12 p : ill |
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| Series | The Irwin/McGraw-Hill series in marketing |
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| Note | Include 1 CD |
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| Subject | Export marketing -- Management  (35) |
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| | Marketing -- Management (139) |
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| | Faculty of Business Administration (3201) |
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| สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | International Program -- Business Management (4370) |
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| Added Entry | McCarthy, E. Jerome (13) |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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