| Accession No. | M0150137 c1 |
|---|
| | M0150138 c2 |
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| | M0149495 c3 |
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| | M0149496 c4 |
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| ISBN | 9781625274496 |
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| Call Number | 658.802 K49B 2015 |
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| Author | Kim, W. Chan  (2) |
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| Title | Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne |
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| Imprint | Boston, MA : Harvard Business School Press, 2015 |
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| Physical | xxviii, 287 p : ill |
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| Subject | New products  (26) |
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| | Market segmentation (5) |
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| สาขาวิชา | Faculty of Engineering (2738) |
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| | International Program -- Business Management (4370) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Faculty of Business Adminstration -- Marketing (279) |
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| | ห้องสมุดมารวย@SIAM UNIVERSITY -- Business Admin & Mgnt (137) |
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| Added Entry | Mauborgne, Renee (2) |
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| Price | Gift |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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| | ห้องสมุดมารวย@SIAM UNIVERSITY - Business Admin & Mgnt | |
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