| Accession No. | M0066895 |
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| ISBN | 0030362711 |
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| Call Number | 658.82 S556A 2003 |
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| Author | Shimp, Terence A  (6) |
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| Title | Advertising promotion : supplemental aspects of integrated marketing communications / Terence A. Shimp |
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| Edition | 6th ed |
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| Imprint | Australia : South-Western, 2003 |
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| Physical | xxi, 650 p : ill |
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| Series | The Dryden Press series in marketing |
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| Subject | Advertising -- Management  (9) |
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| | Marketing (271) |
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| | Marketing -- Management (139) |
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| | Public relations (58) |
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| | Sales promotion (38) |
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| | Direct marketing (16) |
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| | Communication in marketing (34) |
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| สาขาวิชา | Faculty of Business Administration -- Marketing (257) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | International Program -- Business Management (4370) |
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| Price | 880 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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