| Accession No. | M0153110 |
|---|
| ISBN | 9781138042162 |
|---|
| Call Number | 338.4791072 K81M 2018 |
|---|
| Author | Kolb, Bonita  (3) |
|---|
| Title | Marketing research for the tourism, hospitality and events industries / Bonita Kolb |
|---|
| Imprint | London : Routledge, 2018 |
|---|
| Physical | viii, 224 p : ill |
|---|
| Subject | Tourism -- Research  (8) |
|---|
| | Marketing research (92) |
|---|
| | Marketing research -- Research |
|---|
| | Tourism -- Marketing -- Research |
|---|
| | Hospitality industry -- Marketing (23) |
|---|
| | Special events -- Marketing (5) |
|---|
| สาขาวิชา | Faculty of Liberal Arts -- Hotel Studies and Tourism (1424) |
|---|
| | International Program -- Hotel and Tourism Management (1288) |
|---|
| URL Object | ตัวอย่างหน้าปก  |
|---|
| |  Content |
|---|
| Price | 2450 |
|---|
| Group | General |
|---|
| Location |  Central Library - 2nd floor | |
|---|
ไทย
