| Row | Call Number | Heading |
|---|
| 17 |
658.8068 D228B 2000 |
 Basic marketing management / Douglas J. Darymple, Leonard J. Parsons |
| 18 |
658.8 Z72B 2018 |
Business to business marketing management / Alan Zimmerman, |
| 19 |
658.8342 H849B 1994 |
Buyer bhavior in marketing strategy / John A. Howard |
| 20 |
658.802 H784C 1993 |
Competitive positioning : the key to marketing strategy / Graham J. Hooley, John Saunders |
| 21 |
658.812 C44C 1993 |
Customer-focused marketing : actions for delvering greater internal and external customer satisf |
| 22 |
658.8 K87E 2023 |
Entrepreneurial marketing : beyond professional marketing/ Philip Kotler...[et al.] |
| 23 |
658.8 L823E 2001 |
Entrepreneurial marketing : lessons from Wharton's Pioneering MBA course / Leonard M. Lodish, H |
| 24 |
658.8 L218E 2009 |
Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel |
| 25 |
658.8 B3 1987 |
Essentials of media planning : a marketing viewpoint / Arnold M. Barban |
| 26 |
658.84 G478G 2004 |
Global marketing : an interactive approach / Kate Gillespie, Jean-Pierre Jeannet, H. David Henn |
| 27 |
658.848 K26G 2002 |
Global marketing management / Warren J. Keegan |
| 28 |
658.848 C998G 1996 |
Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen |
| 29 |
658.848 K26G 2015 |
Global marketing / Warren J. Keegan, Mark C. Green |
| 30 |
658.8 R327I 1991 |
Industrial marketing : analysis, planning and control / Robert R. Reeder, Edward G. Brierty, Be |
| 31 |
Journal 650 |
International Journal of Market Research |
| 32 |
658.8 F812I 1999 |
Introduction to marketing / John Frain |
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