| Accession No. | M0089526 c1 |
|---|
| | M0099538 c2 |
|---|
| ISBN | 0273686232 |
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| Call Number | 658.812 E28R 2004 |
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| Author | Egan, John |
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| Title | Relationship marketing : exploring relational strategies in marketing / John Egan |
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| Edition | 2nd ed |
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| Imprint | Harlow, England : FT Prentice-Hall, 2004 |
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| Physical | xxiii, 268 p : ill |
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| Subject | Customer relations -- Management  (14) |
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| | Relationship marketing (11) |
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| | Consumers (6) |
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| สาขาวิชา | Faculty of Business Administration -- Marketing (257) |
|---|
| | Graduate School -- Master of Business Administration (3989) |
|---|
| | International Program -- Business Management (4370) |
|---|
| Price | 2,610 |
|---|
| Group | General |
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| Location |  Central Library - 2nd floor | |
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