| Accession No. | M0089520 c1 |
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| | M0089521 c2 |
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| ISBN | 0761932968 |
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| Call Number | 658.812 S495C 2005 |
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| Author | Seth, Rakesh |
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| Title | Creating customer delight : the how and why of CRM / Rakesh Seth, Kirti Seth |
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| Imprint | New Delhi : Response Books, 2005 |
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| Physical | 154 p : ill |
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| Subject | Customer relations  (38) |
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| | Customer relations -- Management (14) |
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| สาขาวิชา | Faculty of Business Administration -- Marketing (257) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Doctor of Philosophy in Management (863) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Seth, Kirti |
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| Price | 1,425 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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