| Accession No. | M0040975 c1 |
|---|
| | M0040976 c2 |
|---|
| | M0040977 c3 |
|---|
| ISBN | 0030225191 |
|---|
| Call Number | 658.812 B329M 1999 |
|---|
| Author | Bateson, John E. G  (2) |
|---|
| Title | Managing service marketing : text and reading / John E. G. Bateson, K. Douglas Hoffman |
|---|
| Edition | 4th ed |
|---|
| Imprint | Fort Worth : Dryden Press, 1999 |
|---|
| Physical | xxvi, 471 p : ill |
|---|
| Subject | Consumer behavior  (69) |
|---|
| | Consumer satisfaction (20) |
|---|
| | Customer relations (38) |
|---|
| | Customer services (45) |
|---|
| | Marketing -- Management (139) |
|---|
| สาขาวิชา | Faculty of Business Adminstration (540) |
|---|
| | Graduate School -- Master of Business Administration (3989) |
|---|
| | International Program -- Business Management (4370) |
|---|
| Added Entry | Hoffman, K. Douglas (3) |
|---|
| Price | 1,060 |
|---|
| Group | General |
|---|
| Location |  Central Library - 2nd floor | |
|---|
| ITEM NUMBER | LOCATION | ITEM CLASS | STATUS | CALL NUMBER | COMPONENTS
|
| M0040975 |
สำนักหอสมุด |
General |
Available |
658.812 B329M 1999 |
|
| M0040976 |
สำนักหอสมุด |
General |
Available |
658.812 B329M 1999 c.2 |
|
| M0040977 |
สำนักหอสมุด |
General |
Available |
658.812 B329M 1999 c.3 |
|
|
ไทย
