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Accession No.
M0122756
ISBN
9780071220606
Call Number
659.1 A681C 2011
Author
Arens, William F
(6)
Title
Contemporary advertising and integrated
marketing
communications / William F. Arens
Edition
13th ed
Imprint
New York, NY : McGraw-Hill, 2011
Physical
xl, 774 p : ill
Subject
Advertising
(92)
สาขาวิชา
Faculty of
Communication
Arts
(1060)
URL Object
ตัวอย่างหน้าปก
Group
General
Location
Central Library - 2nd floor
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Book Promotion and Service Co., Ltd.
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