Accession No. | M0148141 |
ISBN | 9781133191025 |
Call Number | 658.83 F299M 2013 |
Author | Feinberg, Fred M |
Title | Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor |
Edition | 2nd ed |
Imprint | Mason, OH : South-Western, Cengage Learning, 2013 |
Physical | xxx, 689 p : ill |
Subject | Marketing research (92) |
| Marketing -- Management (139) |
สาขาวิชา | Faculty of Communication Arts -- Advertising (2) |
| Faculty of Business Administration (3200) |
| Graduate School -- Master of Business Administration (3987) |
| Graduate School -- Master of Engineering in Engineering Management (1294) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
| Graduate School -- Doctor of Philosophy in Management (863) |
| International Program -- Business Management (4370) |
Added Entry | Kinnear, Thomas C (7) |
| Taylor, James R (2) |
URL Object | ตัวอย่างหน้าปก |
Price | 960 |
Group | General |
Location | Central Library - 2nd floor | |