| Accession No. | M0122703 |
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| ISBN | 9780071221108 |
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| Call Number | 658.8 P455B 2011 |
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| Author | Perreault, William D  (12) |
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| Title | Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy |
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| Edition | 18th ed |
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| Imprint | New York : McGraw-Hill/Irwin, 2011 |
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| Physical | xxxix, 746, I1-30, G1-11 p : ill |
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| Subject | Marketing -- Management  (139) |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Doctor of Philosophy in Management (863) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Cannon, Joseph P (4) |
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| | McCarthy, E. Jerome (13) |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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