| Accession No. | M0003368 |
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| ISBN | 0138519404 |
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| Call Number | 658.802 U72A 1991 |
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| Author | Urban, Glen L |
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| Title | Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star |
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| Imprint | Englewood Cliffs, NJ : Prentice-Hall, 1991 |
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| Physical | 563 p |
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| Subject | Decision-making  (76) |
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| | Marketing -- Management (139) |
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| | Strategic planning (264) |
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| สาขาวิชา | Faculty of Business Administration -- Marketing (257) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Star, Steven H |
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| Price | 450 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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