| Accession No. | M0065086 |
|---|
| ISBN | 0470820675 |
|---|
| Call Number | 658.827 W499B 2002 |
|---|
| Author | Wertime, Kent |
|---|
| Title | Building brands and believers : how to connect with consumers using archetypes / Kent Wertime |
|---|
| Imprint | Singapore: Wiley, 2002 |
|---|
| Physical | xvi, 267 p |
|---|
| Subject | Brand name products  (24) |
|---|
| | Production management (99) |
|---|
| สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
|---|
| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
|---|
| | Graduate School -- Master of Engineering in Engineering Management (1294) |
|---|
| | Graduate School -- Master of Business Administration (3989) |
|---|
| | International Program -- Business Management (4370) |
|---|
| Price | 995 |
|---|
| Group | General |
|---|
| Location |  Central Library - 2nd floor | |
|---|
ไทย
