| Accession No. | M0015745 |
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| ISBN | 0321014111 |
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| Call Number | 658.82 T276A 1998 |
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| Author | Tellis, Gerard J |
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| Title | Advertising and sales promotion strategy / Gerard J. Tellis |
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| Imprint | Reading, MA : Addison-Wesley, 1998 |
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| Physical | xvii, 483 p : ill |
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| Subject | Advertising  (92) |
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| | Marketing -- Management (139) |
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| | Sales promotion (38) |
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| สาขาวิชา | Faculty of Business Administration -- Marketing (257) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | International Program -- Business Management (4370) |
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| Price | 1,395 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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