| Accession No. | M0097020 |
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| ISBN | 0131451324 |
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| Call Number | 658.409 M322B 2006 |
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| Author | Marcus, Alfred Allen |
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| Title | Big winners and big losers : the 4 secrets of long term-business success and failure / Alfred A. Marcus |
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| Imprint | Upper Saddle River, NJ : Wharton School Pub., 2006 |
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| Physical | xxv, 396 p : ill |
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| Subject | Business failures  (3) |
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| | Corporations -- Case studies |
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| | Industrial management -- Case studies (17) |
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| | Management (323) |
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| | Strategic planning (264) |
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| | Success in business -- Case studies (4) |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | Graduate School (2731) |
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| | International Program -- Business Management (4370) |
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| Price | 748 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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