| Accession No. | M0089466 c1 |
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| | M0090421 c2 |
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| ISBN | 0324271905 |
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| Call Number | 659.113 P228A 2004 |
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| Author | Parente, Donald  (2) |
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| Title | Advertising campaign strategy : a guide to marketing communication plans / Donald Parente |
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| Edition | 3rd ed |
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| Imprint | Australia : Thomson : South-Western, 2004 |
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| Physical | xxvii, 404 p : ill |
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| Subject | Advertising campaigns  (4) |
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| | Communication in marketing (34) |
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| สาขาวิชา | Faculty of Communication Arts -- Advertising (102) |
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| | Faculty of Business Administration -- Marketing (257) |
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| | Graduate School -- Master of Business Administration (3989) |
|---|
| | Graduate School -- Doctor of Philosophy in Management (863) |
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| Price | 580 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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