| Accession No. | M0066925 |
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| ISBN | 0072410639 |
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| Call Number | 658.8 D993B 2002 |
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| Author | Dwyer, F. Robert  (2) |
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| Title | Business marketing : connecting strategy, ralationships, and learning / F. Robert Dwyer, John F. Tanner |
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| Edition | 2nd ed |
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| Imprint | Boston : McGraw-Hill, 2002 |
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| Physical | xxix, 705 p : ill |
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| Series | The McGraw-Hill/Irwin series in marketing |
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| Note | Include 1 CD |
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| Subject | Business  (109) |
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| | Business -- Communication (4) |
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| | Marketing (271) |
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| สาขาวิชา | Faculty of Business Administration (3200) |
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| | Faculty of Liberal Arts -- English Business Communication (721) |
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| | Graduate School -- Master of Business Administration (3987) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Tanner, John F (4) |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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