| Accession No. | M0151191 |
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| ISBN | 9781259060762 |
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| Call Number | 658.8 P455B 2014 |
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| Author | Perreault, William D  (12) |
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| Title | Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy |
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| Edition | 19th ed |
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| Imprint | New York : McGraw-Hill/Irwin, 2014 |
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| Physical | xl, 726 p : ill |
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| Subject | Marketing -- Management  (139) |
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| สาขาวิชา | Faculty of Business Administration -- General Management (183) |
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| | Faculty of Business Administration -- Marketing (256) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Cannon, Joseph P (4) |
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| | McCarthy, E. Jerome (13) |
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| URL Object |  ตัวอย่างหน้าปก |
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| Price | 1,110 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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| ITEM NUMBER | LOCATION | ITEM CLASS | STATUS | CALL NUMBER | COMPONENTS
|
| M0151191 |
Central Library |
General |
Available |
658.8 P455B 2014 |
|
|
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