Accession No. | M0049219 c1 |
| M0049220 c2 |
| M0055336 c3 |
| M0110682 c4 |
| M0110743 c5 |
ISBN | 0072314451 |
Call Number | 659.1 B427A 2001 |
Author | Belch, George E (9) |
Title | Advertising and promotion : an integrated marketing communications perspective / George E. Belch |
Imprint | Boston : McGraw-Hill : Irwin, 2001 |
Physical | xx, 795, p : ill |
Subject | Communication in marketing (34) |
| Sales promotion (38) |
| Advertising (92) |
สาขาวิชา | Faculty of Business Administration -- Marketing (257) |
| Faculty of Communication Arts -- Advertising (102) |
| Graduate School -- Master of Business Administration (3989) |
Added Entry | Belch, Michael A (7) |
Price | 647 |
Group | General |
Location | Central Library - 2nd floor | |
| ห้องสมุดมารวย@SIAM UNIVERSITY - Business (M0110682, M0110743) | |