| Accession No. | M0113035 c1 |
|---|
| | M0111379 c2 |
|---|
| | M0111380 c3 |
|---|
| | M0118765 c4 |
|---|
| ISBN | 9780071284400 |
|---|
| Call Number | 659.1 B427A 2009 |
|---|
| Author | Belch, George E  (9) |
|---|
| Title | Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch |
|---|
| Edition | 8th ed |
|---|
| Imprint | Boston : McGraw Hill, 2009 |
|---|
| Physical | xxv, 838 p : ill |
|---|
| Subject | Communication in management  (65) |
|---|
| | Sales promotion (38) |
|---|
| | Advertising (92) |
|---|
| สาขาวิชา | Faculty of Communication Arts -- Advertising (102) |
|---|
| | Faculty of Business Administration (3201) |
|---|
| | Graduate School -- Master of Arts in Communication Arts (842) |
|---|
| | Graduate School -- Master of Business Administration (3989) |
|---|
| URL Object |  ตัวอย่างหน้าปก |
|---|
| Price | 900 |
|---|
| Group | General |
|---|
| Location |  Central Library - 2nd floor | |
|---|
| | ห้องสมุดมารวย@SIAM UNIVERSITY - Business Admin & Mgnt (M0111379, M0111380) | |
|---|
ไทย
