| Accession No. | M0102759 |
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| ISBN | 9780071105897 |
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| Call Number | 659.1 B427A 2007 |
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| Author | Belch, George E  (9) |
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| Title | Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch |
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| Imprint | Boston : Mc Graw-Hill, 2007 |
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| Physical | xxvi, 819 p : ill |
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| Subject | Communication in management  (65) |
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| | Sales promotion (38) |
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| | Advertising (92) |
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| สาขาวิชา | Faculty of Communication Arts -- Advertising (102) |
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| | Faculty of Business Administration (3201) |
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| Added Entry | Belch, Michael A (7) |
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| URL Object | ตัวอย่างหน้าปก  |
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| Price | 882 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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| ITEM NUMBER | LOCATION | ITEM CLASS | STATUS | CALL NUMBER | COMPONENTS
|
| M0102759 |
สำนักหอสมุด |
General |
Available |
659.1 B427A 2007 |
|
|
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