| Accession No. | M0089468 c1 |
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| | M0098464 c2 |
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| ISBN | 0131971212 |
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| | 0131525425 |
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| Call Number | 658.83 M249B 2006 |
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| Author | Malhotra, Naresh K  (5) |
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| Title | Basic marketing research : a decision-making approach / Naresh K. Malhotra, Mark Peterson |
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| Edition | 2nd ed |
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| Imprint | Upper Saddle River, NJ : Pearson : Prentice-Hall, 2006 |
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| Physical | xl, 631 p : ill |
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| Subject | Marketing research  (92) |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Peterson, Mark (2) |
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| URL Object | ตัวอย่างหน้าปก  |
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| Price | 696 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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