Accession No. | M0001667 c1 |
| M0001668 c2 |
ISBN | 0132885980 |
Call Number | 659.1 D384A 1994 |
Author | De Mooij, Marieke K (2) |
Title | Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke de Mooij |
Edition | 2nd ed |
Imprint | New York : Prentice Hall, 1994 |
Physical | xxii, 570 p : ill |
Subject | Advertising (92) |
| Advertising media planning (16) |
| Comparison advertising (3) |
สาขาวิชา | Faculty of Business Administration (3201) |
| Faculty of Communication Arts (1060) |
| Graduate School (2731) |
| International Program -- Business Management (4370) |
URL Object | ตัวอย่างหน้าปก |
Price | 538 |
Group | General |
Location | Central Library - 2nd floor | |