| Accession No. | M0006885 |
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| ISBN | 0534241921 |
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| Call Number | 658.83408 W984A 1995 |
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| Author | Woods, Gail Baker |
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| Title | Advertising and marketing to the new majority / Gail Baker Woods |
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| Imprint | Belmont : Wadsworth, 1995 |
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| Physical | x, 182 p : ill |
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| Subject | Advertising -- Case studies  (2) |
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| | Consumer behavior (69) |
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| | Ethnic groups |
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| | Marketing -- Case studies (11) |
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| สาขาวิชา | Faculty of Business Administration -- Marketing (257) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | International Program -- Business Management (4370) |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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