| Accession No. | M0084174 c1 |
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| | M0084175 c2 |
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| | M0084176 c3 |
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| ISBN | 0072557982 |
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| Call Number | 658.8 P455A 2003 |
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| Author | Perreault, William D  (12) |
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| Title | Applications in basic marketing : clippings from the popular business press / William D. Perreault, E. Jerome McCarthy |
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| Imprint | Boston : McGraw-Hill : Irwin, 2003 |
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| Physical | 214 p : ill |
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| Subject | Marketing  (271) |
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| | Marketing -- Planning (16) |
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| สาขาวิชา | Faculty of Business Administration -- Marketing (257) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | International Program -- Business Management (4370) |
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| Added Entry | McCarthy, E. Jerome (13) |
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| Price | Gift |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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