| Accession No. | M0148142 |
|---|
| ISBN | 9780538479868 |
|---|
| Call Number | 659.1 S471A 2012 |
|---|
| Author | Semenik, Richard J  (5) |
|---|
| Title | Advertising and promotions : an integrated brand approach / Richard J. Semenik...[et. al] |
|---|
| Edition | 6th ed |
|---|
| Imprint | Mason, OH : South-Western, Cengage Learning, 2012 |
|---|
| Physical | xli, 710 p : ill |
|---|
| Subject | Advertising media planning  (16) |
|---|
| | Branding (Marketing) (17) |
|---|
| | Advertising (92) |
|---|
| สาขาวิชา | Faculty of Communication Arts -- Advertising (2) |
|---|
| | Faculty of Business Administration -- Marketing (257) |
|---|
| | Graduate School -- Master of Business Administration (3989) |
|---|
| | Graduate School -- Master of Engineering in Engineering Management (1294) |
|---|
| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
|---|
| | Graduate School -- Doctor of Philosophy in Management (863) |
|---|
| | International Program -- Business Management (4370) |
|---|
| URL Object | ตัวอย่างหน้าปก  |
|---|
| |  คลิกอ่านตัวอย่าง10 หน้าPDF |
|---|
| Price | 2,585 |
|---|
| Group | General |
|---|
| Location |  Central Library - 2nd floor | |
|---|
ไทย
