| Accession No. | M0017972 c1 |
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| | M0017973 c2 |
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| | M0017974 c3 |
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| | M0018240 c4 |
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| ISBN | 0132885980 |
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| Call Number | 659.1 D384A 1991 |
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| Author | De Mooij, Marieke K  (2) |
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| Title | Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke K. de Mooij, Warren J. Keegan |
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| Imprint | New York : Prentice Hall, 1991 |
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| Physical | xvi, 400 p : ill |
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| Subject | Advertising  (92) |
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| | Advertising media planning (16) |
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| | Comparison advertising (3) |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | Faculty of Communication Arts (1060) |
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| | Graduate School (2731) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Keegn, Warren J |
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| URL Object |  ตัวอย่างหน้าปก |
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| Price | 510 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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