| Accession No. | M0057564 c1 |
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| | M0057565 c2 |
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| ISBN | 0130916021 |
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| Call Number | 658.8342 K18C 2002 |
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| Author | Kardes, Frank R  (2) |
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| Title | Consumer behavior and managerial decision making / Frank R. Kardes |
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| Imprint | Upper Saddle River, NJ : Prentice-Hall, 2002 |
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| Physical | xviii, 457 p : ill |
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| Subject | Consumer behavior  (69) |
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| | Decision-making (76) |
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| สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | International Program -- Business Management (4370) |
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| Price | 688 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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