| Accession No. | M0079987 |
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| ISBN | 3895782386 |
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| Call Number | 658.4068 L287H 2004 |
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| Author | Langwost, Ralf |
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| Title | How to catch the big idea : the strategies of the top-creatives / Ralf Langwost |
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| Imprint | Erlangen : Publicis, 2004 |
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| Physical | 294 p |
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| Subject | Creative ability in business  (33) |
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| | Creative thinking (17) |
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| | Technological innovation -- Management (8) |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | Graduate School -- Master of Business Administration (3989) |
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| Added Entry | Ideamanagement |
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| Price | 1,350 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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